Learning About Printing Services

Commercial Printing: Pre-Planning Your Costs

8 April 2021

Kenzi Alvarez

When it comes to the printing costs of business and marketing documents, there are quite a few things that you need to take into consideration so that you get the most bang for your buck. Keep reading to learn what some of these are.

1. Consider Offset Printing

Offset printing tends to offer better results in terms of sharper images, but it has higher set-up costs. However, most of your printing needs can be fulfilled by digital printing methods. In addition, digital printing is generally more cost-effective, especially if you do not need incredibly sharp images and the volume is not high.

2. Using the Right Paper

The printing costs of your individual project can be directly impacted by the quality of paper that you choose to use. Depending on what you are having printed, you may need heavyweight paper, which will convey the overall impact that you are desiring. In these cases, the investment in this heavier weight paper will be money well spent. However, if you do not need the prestige of heavyweight paper, then you will want to avoid the extra cost of this paper.

3. Be Conscious of the Images You're Using

If you use a number of detailed images, you can expect the cost of the printing to increase. This is particularly true if you ask for full bleed, which will result in the images extended past the edge of the paper and then trimmed as desired. To keep your costs manageable, prioritize your images based on the message that you are trying to convey.

4. Take Time to Proofread and Reduce Errors

One of the most important steps in planning your printing project and reducing your overall costs is proofreading. Before sending any printing project to the printer, it needs to be proofread carefully. This helps to reduce any errors. In addition, thorough quality control measures should be taken with the proofs provided by the printing company to avoid expensive reprints. Lines of communication should remain open between you and your printer to help keep printing costs manageable.

Regardless of the size or type of printing project that you have for your business, the aforementioned tips can help you with the planning and management of your printing costs. For more information on what you can do to pre-plan your printing expenses and get the most bang for your buck, contact a commercial printing company near you.

Share

Search