Learning About Printing Services

Three Ways Your Print Shop Can Help Your Company Launch A New Product

14 May 2018

Kenzi Alvarez

Launching a new product often means a full-court digital marketing press, but traditional marketing options can also help boost your product's visibility in the market. Your local print shop can be your partner in launching a new product. Here are just some of the many ways to use printing services to make your new product shine.

Custom Brochures

Custom brochures provide a longer format option for explaining exactly what your product does. You can create several different brochures that can be distributed as part of your product launch. One brochure can be exclusive to your office or showroom, giving potential customers a sneak peek at your products, while a second can be vendor-facing to show retailers why they should sell your product in their stores. You may also want to create a third that can be shipped directly to your most loyal vendors along with a sample of the new product.

Rack Cards

Traditionally, rack cards are placed in plexiglass holders on counters, giving customers a way to grab information about products and services they are interested in. However, you can use these cards to offer exclusive discounts on your new product. Have a tear-off section created on each card that features a coupon, and leave the upper portion of each card free for product information. Encourage retailers to place these rack cards near their cash registers, and include free holders that are custom-printed with your company's information to make distributing the cards easier.

Catalogs

Traditional paper catalogs can still be a great way to promote your items, even in the age of the internet. They can be used not only to show the items you have for sale, but also to show your new products in action. Partner with a professional photographer to set up shoots of the products along with models using them. You can create an entire catalog dedicated to your new product. Be sure to use cross-selling ideas in the catalog to highlight other products you have for sale and how they can work with your latest offerings. Mail them to anyone on your mailing list, and have extra copies available to hand out in your office or showroom.

Of course, there are many other ways to use traditional marketing to help launch your products. Fliers, postcards, and even custom-printed bags can help increase brand recognition and get people talking about your latest products. Work with your print shop to create a marketing strategy that makes sense for your company's latest offering.

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