Learning About Printing Services

4 Tips For Creating An Excellent Brochure For Your Business

6 April 2017

Kenzi Alvarez

A brochure is a great way to market your company's products or services. But if you want your investment to pay off, you need to create a brochure that is engaging and makes potential customers want to look at it. If your company is considering having brochures printed, use the following tips:

Make Sure the Copy Sells, Not Tells

The written copy that you use in your brochure can make or break how effective it will be. Ideally, you should hire an experienced copywriter to craft the copy, but if that is not possible, make sure that the words you use resonate with potential customers. It is important to remember that your brochure copy should focus on the customer, not your company. People don't want to read boring copy about the history of your company or bland descriptions of your services or products. The brochure copy will be much more effective if it tells customers how your products or services will make their lives easier or provide a solution.

Hire a Graphic Designer

If you're going to spend the money to have brochures printed, it is essential to have a good layout and design. The best way to achieve this is by hiring a graphic designer to create your brochure with you. When you have a graphic designer, you can express what types of colors and fonts that you want and he or she can make your vision a reality. 

Make it Easy for Customers to Contact You

Prior to sending your brochure to be printed, double check to ensure that all of your contact information is on the brochure and easy to see. You should always include your phone number, website address, and email address. Many companies can also benefit from including their physical address. You may want to consider having contact information in a bold font or printed a different color than the rest of the copy so it stands out.

Choose a Reputable Printing Company

When it comes to printing your brochures, make sure you are working with a reputable printing company that is experienced in printing brochures. While it may cost more, have your brochures printed on the heaviest paper possible for a more professional look. You will also want to make sure that the printing company that you choose is able to print all graphics and photographs in high resolution for the best look possible. 

For more information, contact companies like Sunrise Printing & Mailing.

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