Learning About Printing Services

5 Ways Sports Organizations Can Make Effective Rack Card Designs

3 November 2015

Kenzi Alvarez

Whether you run a sports league or camp, it's important to reach out to as many athletes as possible and get them involved. One way of doing this is with promotional rack cards. These cards offer a quick overview of your business and can be an effective tool in attracting new customers. As you plan a rack card design, there are five specific elements that can help draw people to grab and keep your card. Use one or more of these elements when getting the cards professionally printed.

Sports Fonts

Just choosing a font can attract a sporting crowd. As you apply the font to the top of your rack card, visitors should be naturally drawn to the sports theme. There are a number of free sports fonts that can give you this look.

• Brannboll: A classic baseball-styled font, the design features a curvy letters and the ability to add a stylish underline to every word.
• Varsity: This athletic font features block-styled letters and a nice border that allows words to pop when printed on a rack card.
• Sports Jersey: The traditional block font that is often used for jersey names and numbers. It features both capital and lower-case letters.

Sports Symbols

Quickly showcase the sports through your organization by using sport symbols on the rack card design. There are multiple ways to use a sport symbol on your rack rack. For example, if you run a basketball camp, then you can use a large basketball symbol as the backdrop for your title font.

You can also use sports symbols as letter replacements for your organization logo. For example, if you run a hockey organization then puck symbols and graphics can be used to replace letters like "O." Hockey stick symbols can be used to replace letters like "L" and "T." Get creative in your letter replacement but limit it to one or two letters so the full name of your organization can still be read.

Stock Photos

Enhance the look of your rack card by implementing stock photos. By using various stock photo resources, you can find hundreds of photos to use based on sports. This is great for using detailed and close-up shots of the sport that your camp focuses on. For example, a basketball league or camp may use a stock photo of a basketball dramatically swishing through a hoop. A hockey camp may choose to a hockey skate shooting up ice from the rink.

The stock photos are a great way to draw attention to your rack card and can make great backgrounds for the fully-colored card designs.

Personal Photography Tips

If you want to use your own personal photos for a rack card, then there are numerous tips to have the most effective photography. When shooting any action shots, you want to shoot on a high shutter speed. This will help you capture still frames of the action so it can be clearly seen.

Instead of shooting straight on, try taking images from low or high angles for a more dramatic image. This will help draw viewers to your rack card and will allow them to seek additional information.

Video Links

Offer people more than just the information on your rack card. By adding QR codes to the card, people can scan the card and access a variety of links. This includes a sign-up page for your sports league, links to promotional videos, or links to a full website.

QR codes can be placed on the back of a card, so you can fit as much information as you can on the front of the card. Add a message about what the QR code gives people access to, so they know what they are scanning and will be more likely o check it out.

When getting the cards printed, it's important to limit the dates and full pricing details. This allows you to use the cards for as long as possible without printing out new ones.

For more information, consider going to websites like http://www.m13.com.

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