Learning About Printing Services

Boost Brand Exposure And Make Your Hang Tag Shareable: Five Ideas To Inspire You

28 October 2015

Kenzi Alvarez

The right hang tag does more than just attach your logo to your item. It also has the power to promote your brand and engage your clients. With a little planning, innovation and creativity, you can create a hang tag that doesn't just get tossed in the trash. Instead, you can design one that gets shared, spread around and used.

Want to be inspired? Check out these tips:

1. Make the hang tag a sticker

Instead of buying plain paper or plastic hang tags, invest in stickers. When your hang tag is a sticker, your fans can pop it on their skateboards, walls, vehicle bumpers and other prominent places. As a result, your logo gets shared and seen by new people.

Sharing your logo so that it gets seen by as many people as possible is critical. Keep in mind that in the process of branding, repetition is key. You want clients to see your logo over and over until it essentially "brands" your image and concept into their minds.

However, to boost the chances that your customers will share or display the sticker, you need to ensure your design is compelling. It needs to be simple, but memorable and timeless, but versatile.

2. Create a postcard hang tag

If you don't want your label randomly stuck to items, consider making it a postcard instead. With a bit of creativity on dimension and design, your hang tag can double as a post card. To increase the likelihood that your clients will actually post the post card, consider playing with images other than your logo.

You can create a classic postcard design featuring a photograph of beautiful scenery, an artistic postcard or something that blends your logo with either of those options.

3. Focus on content

Whether you opt for a sticker, a postcard or any other type of shareable hang tag design, the content you include can also help to create buzz. Tap into a phrase that reflects your brand, creates a laugh or stuns your clients into silence.

Clothing manufacturers, in particular, have embraced this idea, and some of them have even printed witty statements onto the tags inside their clothing. Imagine -- if people are willing to share and talk about the witty washing instructions on the tags inside their clothes, they are also likely to be willing to talk about the content on the tags hanging on the outside of their clothing, wine bottles, candles or other items.

4. Include a promo code or coupon

Instead of focusing exclusively on making your tag shareable, consider making the tag itself functional. Order hang tags with promo codes attached to them. Popping a code or a deal on the tag boosts the chances that your clients will keep them or share them with friends.

If you want to make the deal unique or exclusive, order small batches of hang tags with different codes or deals on each batch.

5. Add a #hashtag to your hang tag

Take advantage of the hashtag trend and incorporate it on your hang tags. If you have a large social media presence, a hashtag is a great way to incorporate your physical inventory into your virtual space, and it helps to engage your clients.

If you like, you may print instructions on the hang tag about how to use the hashtag. For example, they could state, "take a photo with yourself and this item in a cool place and post it online with this hashtag" or something more simple such as, "get creative and share this hashtag." You could have a single hashtag for all of your items, but you don't have to. If you like, you can choose a different hashtag for each item that you need a tag for.

For more information about custom tags, contact a local tag printing company. 

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